Adobe has Added New functionalities to its Analytics Platform
Adobe has announced the adding of new functionalities to it analytic platform. The company said that the new functions will enhance its accessibility to new users and easier to share among workers. The company has redesigned its analytics to make it compatible with any digital device. This is a move to make Adobe analytics more competitive with other competitors like Google and IBM
Adobe Analytics has about 140,000 users and claims 75 cents of every $1 spent when top 500 online uses Analytics. Adobe third-quarter revenue rose to $1.46 billion, up 20% year-over-year.