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$3.34 billion was spent online on black Friday with a 21.6% increase.


This year’s black Friday saw the increase of consumer expenditure by 21.6% at $3.34 billion compared to 2015. Adobe Digital Insights (ADI) who released the 2016 online shopping data for black Friday and thanks giving day over the weekend said that revenue generated by mobile devices stood at $1.2 billion.

The average online (AOV) order on Thanksgiving Day came in relatively flat at $160, compared with $162 in 2015. Mobile on Thanksgiving Day accounted for 57% of visits and 40% of sales -- about $771 million, per ADI. Smartphones drove twice as many sales as tablets on Thanksgiving Day online, at 27% and 13%, respectively.

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